In the Information Age, reaching customers is becoming more complicated by the minute, Every Door Direct Mail is a simple tool that enables marketers to reach new customers with targeted marketing. When a regional Real Estate Company wanted to spread the word about National Open House weekend, EDDM BMEU (Bulk Mail Entry Unit) offered them the perfect solution to target multiple areas, with huge savings o n postage. When a local Ski Resort looked to us for help to announce their new Tubing Park, EDDM enabled them to reach out with an announcement and enticing coupon.
There are lots of ways to use Every Door Direct Mail, here are a few real-world examples: When a local retailer wanted to get the word out about Black Friday Specials, EDDM offered them the ability to reach every residence in their target area. Every Door Direct Mail (EDDM), a direct mail program created by the United States Postal Service provides businesses and organizations an affordable. Additional information on size requirements can be found in the USPS EDDM Quick Reference Guide. It also enables marketers to mail folded brochures, booklets and newsletters without the added expense of wafer sealing. Along with the larger format, the Post Office has simplified the labeling requirements, which means more room for photos and messaging.
To qualify for EDDM the mail piece must exceed at least one dimension of a standard 6.125″ x 11″ Letter size. EDDM is founded around the basic size requirements and wafer sealing guidelines of a standard “Flat” mail piece. Every Door Direct Mail has mail requirements that are larger than your standard “Letter” class mailing. The USPS has also made available additional demographic information (based on recent US Census data) pertaining to age, household income and house hold size.īigger is better! At least when it comes to standing out in the mail.
#USPS EVERY DOOR DIRECT MAIL CODE#
The United States Post Office has developed user friendly online tools that enable marketers to quickly research carrier routes by zip code and use an interactive map to target specific neighborhoods for mailing. EDDM enables marketers to mail to every home, business or PO Box on an individual mail carriers route. You must insert Facing Slips every 50 or 100 pieces which are generated from the USPS website.Every Door Direct Mail is a new class of mail from the US Post Office that is quickly growing in popularity and many of our customers have been asking about using it for their business.Įvery Door Direct Mail (EDDM) is an excellent tool for businesses and organizations looking to reach out to new prospects in a defined geographical area.You can not mail more than 5,000 pieces per day.Use approved simplified addressing format.
Your mail piece must have the approved EDDM postal permit.Your mail piece must weigh less than 3 ounces.Most common sizes are 6.5″ x 9″ or 6″ x 11″.To qualify the mail piece must be taller than 6.125″ or longer than 10.5″. The EDDM program is for Flat Sized pieces as described by the USPS. Every Door Direct Mail (EDDM) is an efficient and affordable service for businesses that want to target specific areas in their local market without.This is ideal not only for locally focused companies such as real estate agents, pizza delivery, builders, and sports clubs, but also for churches, community groups, non-profits, and any other time you need to reach a large audience without breaking the bank. The website will measure your exact postage and even produce the correct paperwork for you. Simply enter your business address on the USPS EDDM site, and you’ll be able to see a map that highlights carrier routes that are within a certain radius of your location. This bulk mail choice is ideal for those looking to market to a specific demographic in a specific geographic region. The EDDM program of the United States Postal Service allows you to have your postcards delivered to specific communities via carrier routes picked by you. Every Door Direct Mail (EDDM) is a fresh approach to selling your product or service to every door in your community without the need for unique addresses or mailing lists.
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